Executive Education Program
Master of Accounting Program
Executive Education Program
Various
Master of Management Program Print
Executive Education Program OOH
Michigan Ross School of Business
Engaging the audience through digital, social, and traditional methods, The campaign for Michigan Ross
• generated over 2700 website conversions
• contributed to an 11% increase in selectivity of admitted students year-over-year across four graduate degree programs
• 38% CTR (3–4X industry average for key tactics)
